Business, Behavioral Economics
Professor of behavioral economics
Ariely studies how people actually act in the marketplace, as opposed to how they should or would if they were rational beings. His bestselling books about behavioral economics include “Predictably Irrational: The Hidden Forces that Shape Our Decisions,” “The Upside of Irrationality,” “The (Honest) Truth About Dishonesty,” and most recently, “Irrationally Yours: On Missing Socks, Pickup Lines, and Other Existential Puzzles.”
